2019 was the most exciting year ever for the Walt Disney World Resort. There were more things to do, see and experience than ever before. And everyone was waiting for Star Wars Galaxy’s Edge to open. Literally. Everyone. And that was the problem. Guests were deferring their Walt Disney World vacations in record numbers.

We needed to drive urgency to visit in the months leading up to the opening of our new land.  That’s why we created the Now More Than Ever campaign—a rally cry that made visiting Walt Disney World not just a vacation decision, but a lifestyle choice. One that you simply couldn’t put off.

Role: Karan Dang, Head of Creative WC
Agency: Disney Yellow Shoes