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#FOLLOWTHEBALL
The most searched pixar easter eggs travels the country to reveal its final destination
With rumors abound that Toy Story was getting its very own land at Walt Disney World Resort, we wanted to surprise fans with a big reveal. So we took Disney·Pixar’s most searched for easter egg since Toy Story, the Pixar Ball, and put fans on a hunt across the internet to find it during The Oscars – generating 5.6 billion social impressions in under four hours.
Role: Karan Dang, Head of Creative WC
Agency: Disney Yellow Shoes
Role: Karan Dang, Head of Creative WC
Agency: Disney Yellow Shoes
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TV Spots
PIXAR STREET VIEW
Pixar is known for embedding easter eggs in their movies. To promote the new Toy Story Land at Walt Disney World, we took this tradition to a whole new medium – Google Street View and let fans do the rest.
Disney reveals Pixar Easter eggs hidden throughout Toy Story Land in Google Street View
Since the release of "Toy Story," Pixar’s very first film, the animation studio has become famous for including a consistent series of Easter eggs in each one of their films and shorts.
Disney World teases Toy Story Land in adorable Oscars commercials
Disney World literally rolled out a major announcement on its next theme park project during Sunday’s 90th Academy Awards telecast.
Disney's Toy Story Land tease during Oscars great for Orlando
The theme park expansion is set to open in June and the new area will breathe new life into the park.
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