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A digital experience that lets your drive the Golf R with the power of your voice of AI.
Volkswagen needed to launch the Golf R, its top performance model designed to bring back the fun in everyday driving.Our problem was that as we grow up, driving becomes more functional and less fun. So to launch it, we went back to when we had the most fun with cars – as kids, imagining ourselves as racecar drivers.
Make screeching sounds and the Golf R drifts. Roar and it accelerates. Every sound you unleash triggers a different maneuver. To pull this off, we built the world’s first Artificial Intelligence brain that translates human emotions and car sounds into a virtual test-drive. Unleash Your Rrrr was the first campaign to harness the power of Artificial Intelligence and deep machine learning to create the next generation of personalized ads.
Role: Karan Dang, Associate Creative Director
Agency: Deutsch LA
Make screeching sounds and the Golf R drifts. Roar and it accelerates. Every sound you unleash triggers a different maneuver. To pull this off, we built the world’s first Artificial Intelligence brain that translates human emotions and car sounds into a virtual test-drive. Unleash Your Rrrr was the first campaign to harness the power of Artificial Intelligence and deep machine learning to create the next generation of personalized ads.
Role: Karan Dang, Associate Creative Director
Agency: Deutsch LA
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Watch the Teaser
‘Drive a car’ with silly noises in this clever Volkswagen ad
Volkswagen’s latest ad campaign – Unleash Your Rrr – invites you to test drive a Golf R by recording yourself making car noises.
You control Volkswagen’s new ad with silly car noises
Volkswagen has launched a marketing campaign for its new Golf R by letting you control the car — with your voice.
Volkswagen lets you control this car by making silly engine noises with your voice
Volkswagen has launched an incredibly fun digital campaign to promote its Golf R, which lets you make engine noises with your voice to control a virtual version of the vehicle.
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