Tik-Tok has become the search engine of choice for Gen Z. We created an innovative campaign to reach this audience where they were spending most of their time by making answers not ads. We look at the top searched terms on Tik-Tok and partnered with top creators to provide value to our customers by answering their most burning questions.

Role: Karan Dang, Head of Brand Creative, Walmart
Strategy Partner: Russ Mischner, Naomi Jacobs
Agency Partner: Publicis NA