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A creative platform that helps supercharge the unlimited potential of young black people by giving them the access and scale of Walmart.
Despite some progress, diversity remains lacking in media representation. With its vast customer diversity and influence, Walmart launched the multi-year Black & Unlimited platform to help balance representation and unlock potential by authentically celebrating Black identities through impactful activations.
Role: Karan Dang, Head of Brand Creative, Walmart
Strategy Partner: Denetrias Charlemagne
Agency Partner: BBH, Contender
Role: Karan Dang, Head of Brand Creative, Walmart
Strategy Partner: Denetrias Charlemagne
Agency Partner: BBH, Contender
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BLACK HISTORY MONTH 2023
We paired Black-owned brands at Walmart with Black creators to create one of a kind works of art that doubled as shoppable ads for the brand.
Walmart Celebrates the Next Wave of Black Entrepreneurs and Artists
Find out what inspires these talented “Black & Unlimited” creatives and how their art is being used to enhance these unique Black-owned brands.
PRESS
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BLACK HISTORY Dear dad film series: father’s day 2023
Media’s flawed portrayal of Black fatherhood has made it difficult to find Black father stories that are told in an authentic way. We partnered with emerging Black filmmakers to authentically shift the narrative around Black fatherhood. Their short films premiered at the American Black Film Festival, highlighting the vital role of Black fathers in their families.
BET And Walmart Present: Black & Unlimited
BET and Walmart partnered with emerging Black filmmakers Rodney Rikai, Dior Rodriguez and Jared Malik Royal to present their short films about fatherhood at the ABFF.
PRESS
BLACK HISTORY MONTH 2024
We partnered with NTWRK and Darryl Brown to produce a collection inspired by planting seeds and giving flowers.
Walmart Taps Into Streetwear With Darryl Brown’s Midwest Kids Capsule Collection
For its Black & Unlimited initiative, Walmart has partnered with NTWRK and Darryl Brown to produce a collection inspired by planting seeds and giving flowers.
PRESS
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