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Live Your Star Wars Adventure in a Galaxy Far, Far Away
Star Wars: Galaxy's Edge is an immersive experience that blurs the lines between fantasy and reality. It's a place where exotic creatures will roam freely and thrilling adventures will unfold at lightspeed. In the Star Wars cannon, sense pays a massive role. So to get fans excited we tapped into sense on social media. Touch, taste, sight and sound were used to create interactive mini-games and visual delights to prove that the only way to live your adventure at Star Wars: Galaxy’s Edge … is by tapping, panning, tilting and feeling your way through it. We leaned into AR, 360-degree video, and even holograms to bring this campaign to life.
Role: Karan Dang, Head of Creative WC
Agency: Disney Yellow Shoes
Role: Karan Dang, Head of Creative WC
Agency: Disney Yellow Shoes
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First we gave these mega fans a once in a lifetime opportunity...
Then, we also let them be a part of their Star Wars story by unlocking world’s first hologram lens.
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& gave them a full sensorial experience over social media
The Best Things to Do at Disney World's Star Wars Land
Star Wars: Galaxy’s Edge is open at Disney’s Hollywood Studios, and the in-demand land is a must for any future Walt Disney World vacation. It’s going to be an experience that’s out of this world.
OMG, These Star Wars Fans Were The First To Experience Galaxy's Edge At Disneyland
GUYS. Star Wars: Galaxy's Edge opens this Friday, May 31!!! And while most of us will have to wait until then (or much later) to experience this galaxy far, far away, a few lucky fans have already had the honor of visiting Black Spire Outpost on Batuu.
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