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We shifted Boost Mobile’s brand narrative from a pre-paid wireless retailer to a voice of the unheard.
Since the 2012 presidential election, 868 voting stations were cut in low-income and minority neighborhoods. Boost Mobile stores are located in these neighborhoods. So we did the unprecedented: We turned Boost Mobile Stores into voting stations on Election Day.
Role: Karan Dang, Digital Creative Director
Agency: 180LA
Role: Karan Dang, Digital Creative Director
Agency: 180LA
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Boost mobile is turning its storefronts into polling places on election day
A 2014 report from the Brennan Center for Justice found that minority communities suffered from a lack of voting resources and locations during elections
Boost Mobile turning its storefronts into polling places
Technically Incorrect: In an initiative to support voting in minority communities, Boost gives people a new place to cast their ballots on Election Day.
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